Profile
A dynamic, achievement-driven Sales and Marketing Professional with high caliber leadership skills and with work experience of more than 20 years in KSA Market.
An incredible set of skills in Business Development, Sales Management and Distribution.
A track-record of achievements in FMCG Sector in particular and Food & Non-Food Sectors in general.
Full knowledge of Distribution channels i.e., Wholesale, Modern Trade/Organized Trade, Self-Service Stores, Mini-Markets and Grocery Stores. And a full knowledge of processes and procedures in place in all outlets.
Experienced in managing and motivating Sales & Distribution Teams in order to get extra ordinary results.
Networking and Relationship Building with key personnel in the industry to drive growth in terms of revenue, volumes and Brand Awareness in the region.
Developed people skills – coaching and training team members to achieve higher results.
Developed Strategies, Sales Plans and Budgets to achieve or exceed the Annual Operational Plans.
Conducted Regular Market visits to check the routes coverage, Competitor Activities and searched new growth and business opportunities in the market.