Vaibhav Tripathi

I create 'LoveMarks' and I'm passionate about them. Love marks are the future beyond brands that create an emotional, intimate connection with a consumer's heart and mind. Being a committed brand and marketing communications professional, I have a flare for charting out creative and clutter breaking campaigns that help the brand create a 'Lovemark' whose absence is protested by the consumers. A campaign, however, needs to generate revenues as well for which it needs to be in sync with on ground realities. I have 5 years of varied experiences in the marketing of products and services in both urban and rural markets for different industries- Education, Retail and Telecom. This learning exposure has helped me develop a well rounded perspective about brand development, brand properties, creative development, brand activation, events, media innovations and much more for a variety of market types which ensures that the Lovemarks ultimately lead to sustainable long term growth for the organisation. I believe that for a true brand professional, loving the brand that you work for leads to much more efficient work and it inspires you to move ahead with rejuvenated motivation. When you love people, you know them inside out. You know what's right for them. The same principle applies here. It's like a full time relationship that only works if the partners truly love and accept each other with all their habits. I'm a unique mix of premium education and training- SP Jain, IIM- Calcutta, Indian Army. A dynamic, rare combination of Army culture and discipline along with brand creativity and local/global market understanding. I'm a student at the SP Jain School of Global Management where I'm pursuing my dream of getting a valued Global MBA degree along with an invaluable multinational market exposure that has made me globally intelligent and culturally sensitive. Specialties: Brand Management | Integrated Marketing Communications | Trade Marketing