Shubhrangsu Sinha

Dynamic professional with over 19 years of experience, acknowledged for strengthening companies to lead in highly competitive markets and for delivering innovative marketing concepts and strategies across FMCG industry.
• Skilled in conceptualizing growth initiatives, creating new product concepts and pioneering entry into new & challenging territories
• Expertise in identifying & networking with reliable channel partners resulting in deeper market penetration.
• Expert in carrying out analysis of market trends/ requirements, collating market intelligence reports and thereby chalking out measures for countering competition
• Deft in managing sales & marketing operations with accountability for increasing volume & profit growth
• Well versed in technical skills like MS Office (Word, Excel & Power Point), Internet, etc.
• An effective communicator with strong planning, interpersonal and people management skills; demonstrated excellent people management skills while building excellent relationships with Area Sales Managers, Product Managers ,Business Development Managers.

I have worked with reputed brands like ‘Nima (a ‘Nirma’ house product)” soap & detergent, “Eraser” branded cosmetics and OTC products , “Imperial Leather’ soap, talcum, cosmetics and “Cussons” baby products & cosmetics, “Diclowin”, “Orasore”, “Kafma” branded OTC & cosmetic products, “Pitambari” shinning powder,dish wash bar/tub,detergent powder, “Nutriwrap” aluminum food wrap to name a few.

Excellent relationship with super stockiest, C&F, distributors and retailers both at working and at decision-making levels due to fabulous Public Relations.
Provide support to companies in distribution setup, expansion, product launch, man Power planning and team setup.
Management experience in Business Development.
A proactive Manager and Planner with expertise in Corporate sales Policy, Strategic Planning, Market Plan Execution, Pre-Sales Efforts with Brand Launch & Management, Competitor and Market Analysis. To develop business by promoting brands through all possible channels. Setting up distribution channels by appointing distributors in all state Markets.

Primary Exposure to North ,West and East India market.

Specialties: Capabilities, I am proud of:
1. Single handedly managed all market development activities with focus on sales and related functions.
2. Negotiation skill & be able to adapt in any environment pretty soon.
3. To Build / Maintain Effective Working Relationships with Identified Publics and with team members, to Satisfy Tactical and Strategic Goals.

Currently working with Indian Toners & Developers Ltd.(ITDL)-Retail (Brand) division

As Asst.General Manager (AGM-Sales)