Profile
• Working closely with the sales and marketing team to provide guidance on how to maximise current and prospective relationships.
• Ascertaining the CRM provides an effective sales funnel and efficient sales process.
• Evaluating current CRM and ensuring it’s fit for purpose and the goals of the organisation.
• Defining requirements for effective use of the CRM and its infrastructure
• Working with external agencies and suppliers to ensure the successful delivery of the plan
• Segmenting of the CRM to enable tailored and relevant marketing messages to customers
• Possess excellent analytical & problem solving skills.
• Excellent Organisational & Leadership Skills
• Ensuring return on investment through KPI’s and performance metrics
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