Raghavan Unnikrishnan

Senior Sales & Marketing professional with a proven track record in propelling business profitability by steering Market Development strategies, Brand Management, Channel Management, Key Accounts Management and Penetration strategies. 

Presently associated with Balmer Lawrie (U.A.E.) LLC as Head- Sales and Marketing.

Proven abilities in new market development as well as managing globally distributed large teams, market, business intelligence & research and setting up business verticals as profit centres.

Demonstrated competencies in achieving record breaking targets by way of effective sales planning, budgeting, business alliances, setting up teams/processes and implementing best practices for increasing the market share.

Deft in implementing an integrated marketing approach, recommending tactical marketing solutions, researching & analyzing the competitive trends and leading multi-functional teams with profit centre and budget responsibilities.

An expert in creating win-win propositions for market leadership, customer retention & enhancing customer satisfaction. Comprehensive understanding about product marketing strategies, marketing budgets, schemes/offers, distribution & channel strategies, Promotional strategies, marketing campaigns and relationship management with KOLs (Key Opinion Leaders).

Experienced in handling techno-commercial operations, value engineering initiatives, process improvements, optimizing resources and pricing strategies.

Visionary professional known for strong leadership skills &passionate about establishing long-lasting relationships