Dakshatta Rathod

Name: Dakshatta Rathod

Subject: Application for the Marketing positions

Dear Hiring Manager,

Please accept this letter as an application for the Marketing positions.

I am a Marketing Executive with multi sector experience working within global brands. A passionate brand champion with strong record of developing the brand to enhance company profile and deliver revenue growth. Expertise in creating and delivering marketing strategies & online management from social media, online advertising, analytics to web content. “I enjoy leading creative and innovative marketing initiatives to bring commercial value and working collaboratively with internal stakeholders and external agencies. I have experience in the full marketing mix and always keen to take on new challenges. My marketing objective is to make a positive impact which leads to enhanced performance. I am motivated by the contribution that marketing brings to the rapid transformation of the media and advertising industry and embrace emerging technologies, consumer trends and new marketing tactics."

Work Experience (8years in Innovation and Marketing, CPG industry)
• Unilever (Product Manager & Activation Manager- 4.5yrs) – Laundry/ Foods & Refreshments
• PepsiCo (Innovation Marketing Manager - 1year)
• Kraft foods UK (Beverage Innovation Manager - 2.5years)

Qualification
• MBA (General Management) /MS Strategy Management, Harvard Business School (2016)
• MS Marketing, University of Reading, UK (2008)
• Bachelor in Engineering and Technology, Mumbai, India (2007).

With a passion for consumer goods sector, I am an MBA candidate with a vision of becoming a Global Market Leader. Strengths that I bring to every role are:
• Ability to change: In each of my past roles, I have implemented positive changes that have improved the existing processes. I love to challenge the status quo and find new ways to do business.
• Fast Learning: I diligently research every part of a new role and as a result, I am often up and running within a few weeks of starting.
• Results Driven: Consistent record in building brand and innovative product portfolios, increasing sales, improving profitability and developing original content. Successful in identifying accelerated growth opportunities and continuously improving business performances.
• Collaborative Manager: Highly skilled at building, leading and motivating cross-functional teams

Most importantly, I have proven track records accomplishment’s in my academic as well as professional life. Some of my accomplishments are as follows:
• Leadership: Negotiated and opened new food franchise with USD $38K/ year in annual revenue
• Creative Thinking & Innovation: Launched multiple brand in different countries. Reduced company losses
by redesigning the product management tool in collaboration with the cross functional teams
• Market Analytics: I have performed data analysis on big data sets to gain key insights and to generate
forecasting model for future sales revenue.
• Dean’s List: I have already gained my place in this year’s Dean’s List.
• Digital Marketing: Developed and monitored all digital marketing activities using Google Analytics that in turn increased company’s online sale by 8%

Given the opportunity, I am confident enough to bring my creative thinking, versatile skill set and marketing theories learned during my MBA to your company. I am looking forward to meeting you in person so I can better prove how my skills would great assets for your company.

Sincerely,
Dakshatta Rathod
+1 4844722166
utkdak@gmail.com