Aashish Saxena

Versatile, Dynamic, Proactive, Marketing Professional

As an experienced Sales and Marketing professional with over 10 Years of experience in Channel Sales and Distribution Network Management, Category Management, FMCG Sales (GTM / RTM), Key Account Management, Team Management, International Business, Strategic Planning, New Business Development, Product Promotion, Product Launch, ATL/BTL Promotions, Advertising, Trade Marketing and Market executions, Modern Retail Sales, Category Management.

• Multi-Dimensional Leader and Business Development Expert in Marketing

• Fueled successful integrated marketing campaigns with strong acumen of sales and marketing strategies for prestigious brands

• Unique blend of visionary leadership with expertise to lead campaign development and direct multi-site marketing initiatives, business model re-structuring, cost control and effective management of cultural and organizational diversity

• Explored ideas and insights to create plans for market and develop high impact results working cross-functionally to increase sales and enabling exemplary Return on Investment (ROI) for shareholders

• Designed and executed channel sales & distribution strategy to achieve segment-wise targeted sales volumes, state & city-wise market shares, reach, and coverage objectives

• Leveraged company’s core strength of direct presence with Pan India branches to ensure business plan implementation with effective channel coverage & strong on ground executions

• Experience in heading category management, operations, sales, commercial and key account management functions of Modern Retail; formulating modern trade sales strategy & ambitious growth plans in-line with business strategy

• Exposure in driving modern trade business involving sales forecast, planning of schemes, monitoring stocks level at depots and the distributors, motivating the sales team to achieve primary and secondary sales and distribution targets

• Skilled Category Manager with a merit of spearheading categories at PAN India and improving the performance of the category by 23%

• Utilising the innate skills and passion to understand your consumer to deliver valuable insights to the business