Yahia Al Masri

SENIOR MANAGERIAL PROFESSIONAL- Regional Sales Manager - Western Region
Extensive business background in multi-cultural environments; sound understanding of basic framework of end-to-end business operations; creative marketing professional with an established record of achievement in implementing ideas that fuel market place presence and drive revenue


• An accomplished professional with consistent success of over 17 years in achieving sustained revenue and profitability growth in dynamic & changing markets
• Skilled at managing National Account Management and Go-to-Market Strategy Development also managed various functions as Project Coordinator
• Expertise in handling all sales & marketing and business development activities, analyzing market trends & establishing healthy & prolonged business relations with distributors, thereby ensuring higher market share
• Proficient in driving large scale revenue & profit gains and bagging breakthrough orders; planning monthly primary and secondary numbers
• Proven ability in formulating sales & marketing strategies and successfully leading key business initiatives to meet changing customer needs / expectations, thereby resulting in increased customer retention, top line & bottom line
• Consistent success in maximizing corporate performance, driving growth, generating revenues, capturing market share and enhancing the value in markets
• Efficient organizer, motivator, team player and a decisive leader with the ability to motivate teams to excel and win