Chandrika Rodrigues

A dynamic & result-oriented professional with proven experience in the field of Marketing across various industry verticals like Consumer Electronics, FMCG, Optical industry, Fashion accessories, Lifestyle, Luxury, Gems & Jewellery, Real Estate and Retail.

Worked with Bausch & Lomb (both Lenses as well as Rayban), Philips India, Metlife, Triumph International (Lingerie) & Fine Jewellery Group (Brand - Nirvana Diamonds). Currently, working for a real estate division of a large conglomerate.

Handled diverse roles in the field of Corporate Brand Promotion & Marketing, Budgeting, Product Promotions, Digital Marketing, PR, Media Planning, Market Research and Communication as a planner, strategist and implementor.

Proficient at leading fragmented teams (located at different locations) for running successful operations with experience of formulating and Implementing the advertising strategy/communication for ‘Corporate Branding and MARCOM’.

An effective communicator & team leader combined with flexible & detail oriented attitude with the ability to interact effectively

An out-of-the-box thinker with a flair for charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving revenue and profitability norms.

Built and established the image of the Company through synergising communication for the internal and external audience.

Launched a MNC in India

Other Skills & abilities include:

Devising strategies for entering new & emerging channels.

Strong analytical skills coupled with excellent Man management approach.

Relevant consumer understanding, knowledge on market dynamics and an eye for spotting consumer trends.