Profile
Over 10 years of experience in Brand Communication, Digital Marketing, PR, and BTL activations. Proficient at working in a multi-cultural/global/matrix environment.
Expertise across:
•Prepare communication strategy
•Design communication material along with a creative team
•Media planning and budget allocation
•Lead Generation through online and offline campaigns
•Execute media outreach program
•Plan brand positioning strategy
•Market penetration through on-ground research
•Identify target audience and their behavior through online surveys
•Prepare content strategy for all online platforms
•Conduct training & development sessions for franchise development
•People management
•Search engine marketing
•Plan and executing ATL and BTL activities
•Media Buying
•Vendor Negotiation
•Social Media Marketing
•Review web traffic through Google console, Google my business, and Google Analytics
•Email Marketing
•Policy/ Procedure Formulation
•Inventory management