Arul Benjamin Franklin Michael

Highly energetic, hands on and self-motivated Sales and Marketing Professional with sharp business acumen in B2B, retail and wholesale trading, distributions management and IT. 11+ years of experience in diverse regional and international territories across multi-cultural markets. Known for leadership, attention to detail, forecasting accuracy, and consistently exceeding business targets. Strategic thinker with strong analytical ability to quickly grasp market dynamics, developing competitive high level growth plans and delivering timely results by analyzing business performance, setting metrics and building tools to track operations. Effective builder of relationships and commercial strategies, able to negotiate and gain alignment with partners and distributors on corporate expectations, brand guidelines and growth targets. Passionate and geared towards B2B sales, retail, high end consumer goods, F&B, FMCG, IT and electronics industries, with the ability to adapt best practices across industries.