PREFERABLY FROM A MEDIA HOUSE – TV/RADIO/PRINT IN ORDER OF PREFERENCE | EXCELLENT MEDIA PLANNING KNOWLEDGE ACROSS TV RADIO OUTDOOR | EXCELLENT KNOWLEDGE OF TAM AND IRS SOFTWARE | EXCELLENT PRESENTATION COMMUNICATION INTERPERSONAL AND TEAM PLAYER
Experience
2 to 8 Years
Industry
Advertising / Publishing / Events / PR / MR Entertainment / Media / Television
• Developing strategic relationships with key clients & Media Houses and providing leadership support to the team
• Media Business Development, Developing Existing Media Businesses, Media Planning & Co-ordination
• Vendor Sourcing & Relations, Team Building & Management, Client Servicing & Retention.
• Present strategies and plans internally and externally, to ensure media deliverables as per committed deadlines.
• Strategizing and implementing the company’s media business growth plans with complete accountability of business results.
• Lead media channel strategy derived from consumer and marketplace insights, set effective communication goals, and establish measurement plans to deliver effective and efficient multi-media campaigns
• Develop media plans that drive innovation and impact by incorporating new channels and using traditional channels in unique ways.
• monitor trade publications, stay current with media trends and identify opportunity areas.
• Identify and incorporate new and relevant use of media research tools, media programs,techniques and technologies, including test market design and media mix modeling
• Lead and inspire direct reports, partners, media vendors and agencies create breakthrough media campaigns
• Ensures media team compliant with Working Media Process (reconciliation, budget trackers, etc)
• Weekly review of all Media budgets, including fees and working media.
• Facilitates media status meetings, attends client status calls and financial meetings with clients and provides timely follow-up.