Role The Trainee PPC/SEM Executive will be responsible for managing moderate to large scale PPC (Google Adwords) accounts in a variety of different business verticals. Department Search Engine Marketing, India Qualification Bachelor's Degree required Reporting To Manager - SEM Responsibilities Perform keyword research, ad grouping, writing ad copy. Setup & manage Adwords campaigns Should be aware of campaign optimization techniques& tools. Familiarity with Microsoft Office (Word, PowerPoint, Excel) is a plus Google Adwords Certified will be preferred. Competencies Should have understanding & knowledge of SEM/PPC (Google Adwords mainly) Must know different campaign types (Search, display, Video, Remarketing, PLA etc)