Job Description
The
client is an Indian chain store retailing garments, furnishings,
fabrics and ethnic products handmade by craftspeople across rural India.
It started out exporting home furnishings, before stepping into
domestic retail when it opened its first retail store in New Delhi.
Today it has over 170 stores across India and abroad.
1. Concept Evolution and Trend Analysis - To create concepts / Mood boards
"Visit
exhibitions, museums and events related to Fashion, Art and Design
fairs/ Markets to keep up-to-date on the latest fabrics/ silhouettes and
garment trends. Analysing trends in fabrics & colours - Through
research/ internet/ in store surveys/ runways/ fashion weeks subscribing
to channels/ magazines etc. Identify target markets for designs,
looking at factors such as age, gender, socioeconomic status,
demography, competition and competitors
2.
Design Development - To Communicate with Category Heads and team or
both in order to discuss design ideas. Liaising closely with Sales,
buying and Production teams on an ongoing basis to ensure the item suits
the customer, market and price points; Creating artworks / sketches by
hand or on computers- Sketch rough and detailed drawings of prints, and
write specifications such as techniques, colour schemes, construction,
material types. Analyse old archives and collections to identify hits
and misses. Adapting existing designs for mass production. Collaborate
with other designers to coordinate special products and designs.
3.
Sampling and Range Development - Planning and developing ranges.
Coordination with the vendors at different stages of sampling. Cluster
visits for fabric development for specific crafts, Regular and Timely
visits to vendors to check on samples under construction. Purchase
competition samples for technique and design inspiration. Assist in
putting together range for product review meetings, Sourcing suppliers
for sampling keeping in view their viability for the production.
4.
Sourcing - Record new and potential material ideas - Sourcing,
selecting and buying fabrics, trims, fastenings and embellishments.