Sr. Web Analytics Specialist

GMI Interactive

GMI Interactive is a full service interactive & digital agency in
Kochi and is a part of Global Media Insight, UAE that delivers online services
and digital media platforms: from web design & development and web
applications to effective online advertising solutions, search engine
optimization (SEO), social media marketing and the entire range of online
marketing services.

We have opening for the post of Sr. Web Analytics.

Sr. Web Analytics
Specialist Job Description

Position:
Sr. Web Analytics Specialist

Project Description:

Collaborate with internal Digital Analyst and external partners such as
agencies to:

1. Proficient in the Web Analytics tools such as Google Analytics / Omniture &
Tag Manager

2. Assist with data capturing and
reporting

3. Conduct testing of developed website,
tagging, mobile applications and mobile sites during the development phase.

4. Conduct Quality Assurance testing
before implementation (for the above development types)

5. Provide consultative direction, and
enforce best practices and standards.
Responsibilities:

The
candidate will be responsible for the following:

Web Analytics:

·
Manage multiple
Web analytical projects at a time in a fast-paced, intense, results-oriented
environment.

·
Google Analytics
certification is preferred

• Generate tracking code
  (standard/custom) and troubleshoot existing implementation


• Oversee the Tag Manager
  Implementation and integration with analytics, as needed


• Conduct audits of websites
  to ensure tracking tags are functioning and feeding respective reports


• Train internal team on use
  of Google Analytics, Google Tag Manager, and any new features of both


• Quickly identify causes
  and solutions to issues or unexpected results as identified in reporting


• Regularly audit tracking
  tags and parameter implementations for data capture accuracy


• Work closely with the stakeholders
  and Development teams to set agenda and priority for Web Analytics
  initiatives


• Design and automate
  business reports on traffic, conversion and other online customer behaviour
  metrics and provide in-depth insights to drive action


• Must have excellent
  analytical skills and ability to autonomously and efficiently read, sanity
  check and analyze data and deliver actionable recommendations


• Strong written and verbal
  communication skills to articulate and present findings to others and
  translate analytical findings into easily understandable, actionable
  insights

·
Hands-on
knowledge with user behaviour tracking systems and methodologies

·
Documentation
relating to existing processes

·
Continuous
Improvement of processes