* Understand briefs and develop a brand solutions strategy * Strategize and create campaigns across digital and offline platforms that include activities such as content creation, audience targeting, monitoring vendors, collaborating with the creative teams etc. * Look into the outreach needs of an account and ensuring the long-term stability and growth of the relationship and revenue along with the Business Head. * Conceptualize marketing solutions and collaborate with internal team members & external vendors to drive integration with all the verticals. * Foster innovation and quality to ensure top notch delivery. * Oversee flawless delivery of all projects within individual client clusters. Escalation point for all team members. Be the day-to-day resource for interactive leadership/vision for senior-level clients.