SOCIAL MEDIA COORDINATOR – BLOGGER

• Create and manage social media master calendar (Facebook, Twitter, and Instagram, Google+, Blog, youtube, LinkedIn, other social Sites)
• Write content within guidelines for social media posts and promotions. Create social media based consumer targeted posts as needed. Create and manage social media guidelines (Do’s and Don’ts)
• Complete weekly and monthly analytic reports for each social media platform.
• Track news outlets daily for interesting/industry-related articles to share with target audience. Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.
• Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Conduct keyword searches for brands daily (Jobs, Models, Events, Artiste, Makeup, Fashion, Style, Glamour, Nature’s Greens, Versatile Veggies, etc.).
• Read marketing blogs weekly for news/advice on the latest trends and practices.
• Develop, in conjunction with sales and marketing, seasonal promotions and campaigns for each social media platform and tie into overall marketing strategies.
• Capture and edit photos and/or footage for promotional use.
• Create info graphics and designs for promotional use on social media platforms.
• Manage archive of photos and design elements.
• Respond to customer feedback on social media platforms; bring complaints to Quality Assurance team or the respective department, also follow back up with QA to ensure that complaints are resolved.
• Adhere to and update branding guide as needed.
• Work closely with the Marketing/Public Relations Coordinator in assisting with and attending planned upcoming events, helping to organize and promote in various social media platforms.
• Assist with website updates and content
• Demonstrate ability to map out Social Media marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Other duties as assigned.

KNOWLEDGE/SKILLS/ABILITIES
Knowledge

• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Computers and Electronics — Knowledge of computer hardware and software, including applications and programming.

Skills