1. Devise strategies to drive online traffic to the company website 2. Track conversion rates and make improvements to the website 3. Develop and manage digital marketing campaigns 4. Utilize a range of techniques including paid search, SEO, and PPC 5. Oversee the social media strategy for the company 6. Manage online brand and product campaigns to raise brand awareness 7. Manage the redesign of the company website 8. Improve the usability, design, content, and conversion of the company website 9. Manage planning and budgetary control of all digital marketing 10. Evaluate customer research, market conditions, and competitor data 11. Review new technologies and keep the company at the forefront of developments in digital marketing