Managing Paid Campaigns on Google Adwords – Search & Display, Bing and other Ad Networks
Managing Paid campaigns on Facebook, LinkedIn and other social media networks.
Understanding client business and requirements. Formulating strategies and road map for successful delivery of PPC campaigns.
Direct responsibility of campaign planning and implementation,
budget management, performance review, optimization and analysis for all
assigned SEM Accounts
Set up Goals, Funnels, Ecommerce tracking in Google Analytics. Analyze campaign performance.
Reporting: generating reports to analyze account performance and reporting the same to the clients on weekly and monthly basis.
Developing recommendations based on Analytics to drive decision making across various spectrums of online marketing
Client Communication: Regular client communication through mail and phone calls to ensure client satisfaction and retention.
Identifying new channels of traffic growth across mobile and desktop
Staying on top of current search engine news, trends and Pay Per Click practices
Working closely with SEO & Social Media teams to ensure knowledge sharing and co-optimization