Senior Executive - Social Media

Social Media Marketing 

• Create, manage and grow the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties (youtube, pinterest, google plus, linkedin, yahoo group etc.)
• Moderate the social media along with all user-generated content in line with the objective of the organization, actively managed social media content to constantly engage members
• Curate relevant published content to reach our target audience
• Design and manage social media ad campaigns and promotions
• Engage in social network building and profile management
• Drive the internal social media updation system; ensure all platforms to have latest information and coherent branding of the company.
• Respond to social media inquiries about online activities in a timely and courteous manner
• Work closely with colleagues across the organization to develop and post content to social networking sites.
• Develop and implement social media policy best suited to our line of business i.e. Astronomy and Space Science Education, in sync with the latest social media trends
• Analytics – Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through new initiatives
• Track and monitor the success of online initiatives (i.e. impressions, reach and influence) and provide reports for Senior Management

    Digital Marketing 

• Develop and manage digital marketing campaigns
• Review new technologies and keep the company at the forefront of developments in digital marketing

    Database Management 

• Update records
• File all documents
• Archive all documents and pictures

    Research and Development 

• Experiment with new ways to increase social media activities (marketing R&D)
• Conduct research and development for improving social media marketing, company news letter and other web related platforms.

    Company Newsletter 

• Networking with physicists, astronomers, astronomy enthusiasts and science bloggers etc for contributing articles/blogs/write-ups
• Circulation of newsletter on Google group and other related mediums
• Promotion of newsletters on various social media platforms, and extensively work towards increasing the reach of Newsletters

    Company Websites (Updation, Maintenance and Up gradation) 

• Work with different department HOD’s to ensure website content is current and coherent branding
• Moderate website content on a regular basis to increase search engine optimization best practices
• Improving the usability, design, content and conversion of the company website
• Devising strategies to drive online traffic to the company website

    Key Deliverable 

• Create, manage and grow the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties (Youtube, Pinterest, Google plus, Linkedin, yahoo group etc.)
• Design and manage social media ad campaigns and promotions
• Drive the internal social media updation system; ensure all platforms to have latest information and coherent branding of the company
• Develop and implement social media policy best suited to our line of business i.e. Astronomy and Space Science Education, in sync with the latest social media trends.
• Develop and manage digital marketing campaigns
• Networking with Physicists, astronomers, astronomy enthusiasts and science bloggers etc for contributing articles/blogs/write-ups
• Circulation of Newsletters on Google group and other related mediums.
• Promotion of newsletters on various social media platforms, and extensively work towards increasing the reach of Newsletters.
• Work with different department HOD’s to ensure website content is current and coherent branding
• Moderate website content on a regular basis to increase search engine optimization best practices
• Devising strategies to drive online traffic to the company website