Search Engine Optimization Manager

The SEO Manager is responsible for coordinating and implementing SEO & SMO
strategies for clients. The correct person will be goal oriented, possess
exceptional attention to detail, and have outstanding interpersonal skills.
This is a role that is interacting with clients as well as working closely
with the company team to make sure that the goals of the client are achieved
Key Management Areas of Responsibility
Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communication to clients, team, and management on strategy/project
development, timelines, and results
Collaborate on client strategy and goal definition for success
Keep pace with SEO, search engine, social media and internet marketing
industry trends and development
Contribution to the company blog and at least one social media
community
Key Functional Areas of Responsibility
Perform keyword research in coordination with client business
objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements
and structure of websites and web pages
Provide recommendations and execute/manage strategies for content
development in coordination with SEO goals – general and keyword specific
Help to create and support marketing content to socialize and use for
social media purposes (e.g. customer videos briefs, customer case studies,
blog posts, posts from analysts and customers)
Develop and implement link building campaigns
Develop, manage and execute communication/content strategies via
social communities in coordination with client goals
Implement and administer search engine programs (XML sitemaps,
shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across the
major search channels in order to improve rankings
Research and administer social media tools in support of clients’
social media strategy
Monitor and evaluate web analytics dashboards and reports in order to
develop and recommend SEO strategies
Communication to team and management on project development,
timelines, and results
Professional Competencies
Passion for SEO and overall internet marketing
Outstanding ability to think creatively, strategically and identify
and resolve problems
Ability to foster strong client relationships at various levels
Attention to detail and the ability to effectively multi-task in a
deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time
management skills
Professional Skills & Qualifications
2+ years experience in Search Engine Marketing (SEM) and Search Engine
Optimization (SEO)
Strong understanding of Search Engine Marketing (SEM) and Search
Engine Optimization (SEO) process
Experience working with popular keyword tools (Google, WordTracker,
Keyword Discovery, etc)
Experience working with CMS and building/administering content in
multiple CMS environments
Knowledge of HTML/CSS and website administration
High-level proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools
including Google Analytics as well as internal reporting tools
Knowledge of PPC programs and optimizing data gathered from both
organic and paid sources
BS/BA degree required
Compensation & Benefits
Competitive salary plus performance incentives
Participation in company health (medical, dental) insurance plans
after 60 days full-time employment
Paid vacation and sick days
Opportunity to advance your career