Search Engine Optimisation/ SEO Specialist

- Experience with Google and Bing's services, including Analytics   and Webmaster Tools
- Experience with Google's Keyword Tool
- Proven success in link building and viral strategies
- Strong understanding of content marketing
- The ability to deploy an effective local and long-tail search    strategy
- A deep understanding of mobile strategy and how it relates to    SEO
- A solid grasp of how blogging, press releases, social media,    and related strategies go hand-in-hand with SEO
- Experience in building inbound organic search traffic and    improving SERPs
- A background in creating reports showing web analytics data  and site evaluations
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as  .htaccess, robots.txt, metadata, site speed optimization, and    related skills
- An up-to-date, working knowledge of current, past, and    projected trends in the SEO industry
- Familiarity with the best tools in the trade
- Fair writing skills and communication skills. Should be able to  create and modify content for various promotional activities such  as bookmarking, sharing etc.