Search Engine Advertising / Paid Search (PPC) Manager in New Mumbai

The PPC / Paid Search Manager is responsible for implementing Pay Per Click
media strategies for clients. The PPC Coordinator can quickly understand,
manage, and support initiatives that will contribute to the goals and
success of client campaigns.
*Key Functional Areas of Responsibility*
Manage, review, and perform daily account responsibilities associated
with Google AdWords, Yahoo, Bing and other search platforms for a variety
of clients.
Maintain and monitor keyword bids, account daily and monthly budget
caps, impression share, quality score and other important account metrics.
Manage the creation of large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on AdWords and through other
contextual advertising platforms.
Provide recommendations and execute strategies for keyword
opportunities, campaign structuring, targeting, display network, and other
facets of paid search in accordance with client goals.
Provide oversight and manage new paid search campaigns, ad groups, and
accounts and aid in the creation of paid search marketing initiatives.
Provide oversight, manage, and be able to generate weekly and monthly
client reporting for all major metrics, goals tracking, revenue tracking,
and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key
reporting tools, and point out key areas of importance in accordance client
goals.
Monitor and evaluate search results and search performance across the
major search channels.
Communication to team and management on project development,
timelines, and results.
Provide oversight and work closely with the other team members to meet
client goals.
*Professional Competencies*
Passion for Search and internet marketing.
Outstanding ability to think creatively, and identify and resolve
problems.
Attention to detail and the ability to effectively multi-task in a
deadline driven atmosphere.
Ability to clearly and effectively articulate thoughts and points.
Ability to learn new industries and new business types quickly and can
apply this knowledge to internet marketing initiatives and achieving client
goals.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, project management and time
management skills.
*Professional Skills & Qualifications*
No less than 1 years experience in Search Engine Marketing (SEM) and
Paid Search (PPC).
Proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools
including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (Google AdWords, Bing
AdCenter, etc).
Proficiency in managing moderate to large scale PPC accounts in a
variety of different business verticals.
AdWords / Bing certification a plus.
BS/BA degree preferred.
*Compensation & Benefits*
Competitive salary plus performance incentives
Participation in company health (medical, dental) insurance plans
after 60 days full-time employment
Paid vacation and sick days
Opportunity to advance your career