MOST MARKETING MANAGERS WORK 37 HOURS A WEEK BETWEEN THE HOURS OF 9AM AND 6PM. AS WITH MANY JOBS WITH TIGHT DEADLINES THEY MAY BE EXPECTED TO WORK ADDITIONAL HOURS AT CERTAIN TIMES TO ENSURE THAT TARGETS ARE MET. SOME POSITIONS MAY REQUIRE A LOT OF TRAV
Experience
1 to 5 Years
Industry
Entertainment / Media / Television
Functional Area
Sales / Business Development / Client Servicing
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Consult with product development personnel on product specifications such as design, color, and packaging.
Analyzing business developments and monitoring market trends.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.