Sales & Marketing Manager

Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Consult with product development personnel on product specifications such as design, color, and packaging.
Analyzing business developments and monitoring market trends.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.