1.Preparing brand plans & conceptualization and execution of various campaigns 2.Planning & Preparation of promotional inputs 3.Equipping the field force with the required product knowledge and promotional tools 4. Streamlining of various business support procedures like online reporting, mobile reporting etc 5.Organising and analysing the voluminous data compiled 6.Gives direction to the product in all key areas such as brand name selection, pricing, pack development, promotion, positioning, input planning, media selection, etc 7.To carry out regular fieldwork to know about the impact of strategies implemented, product positioning 8. To analyze brand perceptions among the customers