PPC EXECUTIVE

Job Responsibility:
· Managing the company's pay per click campaigns.
· Analysis of keyword search volumes to identify strong keywords for campaigns
· Keyword research to establish strong buying keywords
· Monitoring competitors pay per click campaigns and reporting on keywords being targeted
· Analysing return on investment of all PPC campaigns and reporting to the PPC manager
· Maximising return on investment for allocated pay per click budget
· A/b testing with pay per click wording to establish the best click through rates
· Allocating budget for remarketing and analysing ROI.
· Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics.
· Creating reports on campaign success and reporting these to senior management and clients.
· Developing campaigns, copywriting, testing landing pages and writing development plans.
· Collaborating with designers to produce creative for campaigns.
· Devising strategies to drive online traffic to the company websites.
· Optimizing existing campaigns and maximising return on investment.
· Maintaining and monitoring keyword bids and monthly budget caps.
Requirements of the role:
· Previous experience with managing pay per click campaigns for a variety of organisations.
· Up to date knowledge of Google analytics and various digital marketing software.
· Excellent people skills and the ability to translate client briefs into results.