Mobile App Marketer job - Gurgaon,Haryana,India - Taj Consultancy Service

600,000 - 800,000 INR (PA)

Full Time

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Gurgaon,Haryana,India

Skills

Mobile app Install digital marketing Google Analytics Appsflyer Clevertap

Must have experience in Mobile App marketing, UAC and app install campaigns on various paid

and owned media like Google, Facebook, Apple Search Ads, etc

Should have a fair understanding of Google Analytics, Appsflyer, Clevertap and other popular

tools for mobile attribution, acquisition, re-engagement.

The ideal candidate will have a demonstrated ability to create and execute effective acquisition

strategies, launch new marketing programs, build relationships with networks and publishers,

and optimise activities for return on investment and cost-efficiency.

You will play an instrumental role as we seek to acquire new customers via our mobile app on.

Responsibilities and Experience

As Mobile App Marketer, your key responsibilities will include the following

● Establish, implement and measure the effectiveness of mobile app paid advertising

initiatives to drive adoption and engagement of our mobile app.

● Demonstrate ability to work at the planning level (generating bold and innovative ideas

for growth via paid channels) and at the tactical level (managing advertising campaign

execution, creating and optimising campaigns, analysing traffic data and solving

problems).

● Oversee and continue to improve tracking, attribution, and overall data access to

analyse key metrics including cost to acquire, quality of the traffic by source, and return

on investment.

● Provide complete performance reporting and analysis on all mobile marketing

campaigns and take relevant action on insights gained.

● Demonstrated ability to create innovative new app marketing programs and/or

partnerships that generate results (paid and owned).

● Strong time management skills; ability to thrive in a fast-paced environment, and to

manage multiple, competing priorities simultaneously.

● Strong analytical skills; bias toward decision making based on data, and high proficiency

with Excel and using it to configure, analyse, and present data.

● Tenacity and sense of urgency; ability to make things happen quickly and efficiently.

● Superior verbal and written communications skills with extreme attention to detail.

● Bachelor’s degree required.

● Proven relevant work experience in paid mobile app marketing, mobile marketing, digital

marketing, and/or display and search marketing.

● Proven track record of delivering customer acquisition growth and optimisation across

key metrics.

● Previous experience managing online advertising and display campaigns, preferably

third party app advertising campaigns with mobile ad networks and publishers such as

Facebook, Google, etc.

Company: Taj Consultancy Service
Location: Taj Consultancy Service
Bhawna Tower, Office No. 18, Sec - 16B, beside DigiCable Network & Bhawna Clarks Inn Hotel, Sikandra, Agra, Uttar Pradesh 282007
Website: http://https://tajconsultancyservice.page.tl/
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