- Understanding of consumer/ customer behavior
- Ability for detailed planning and execution
-People management
-Interpersonal / Communication and
-Negotiating skills.
-Consumer/ Brand pack data interpretation
Key Responsibilities :
1. Generate actionable consumer/ shopper insights to maximize profit
2. Use these insights to plan unit specific initiatives in E&D, Grocery, Convenience
channel
3. Support development and implementation of unit activation plans, using
national/regional channel standards and equipment.
4. Co-ordinate with regional team to ensure efficient promotion and portfolio management