Marketing planning Facilitating in developing marketing plan according to the brand business plan scope of the role would include- new media assets, Digital, Print, Outdoor, Direct marketing, CRM, Events & Activations, PR etc. Innovative idea to enhance the brand image Brand activation - events and promotions Drive the Customer experience as per brand definition & parameters Marketing communications Creating integrated marketing programs & retail activation programs. Ensure brand visibility through the correct media mix and alliances Ensure all brand related communication is standardized and in line with the global standards. Drive campaigns, contests and online content for Brand's social media initiatives.