Marketing Executive

• Planning, developing and implementing effective marketing communication campaigns for conferences and exhibitions.
• Using the full marketing mix for the company’s marketing communications
• Writing copy for all marketing collateral, including brochures, letters, emails and websites.
• Understanding the product and customer profile and write thorough specs for each conference/exhibition.
• Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
• Producing an accurate summary of total spend at the end of a marketing campaign.
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion for each conference and exhibition.
Requirements of the role
• Degree in Marketing would be an advantage.
• Previous experience in a similar role.
• Strong project management/organisational skills.
• Ability to use spreadsheets to analyse data and spot trends.
• Understanding of customer segmentation