STRATEGIC ROLE:
a. Intelligence gathering on customers and competitors
2. OPERATIONAL ROLE:
a. Responsible for assisting & / or undertaking market research of various IT domains & solutions, tools and technologies.
b. Designing or assisting in the development of questionnaires to ensure the necessary data is captured for research
c. Conducting in-depth data analyses using traditional and advanced methods and interpreting data to identify patterns and solutions, including surveys and focus group transcripts;
d. Preparing reports containing actionable recommendations and presenting results
e. Monitoring the progress of research projects;
f. Measure and assess customer and employee satisfaction.
g. Forecast and track marketing and sales trends, analyzing collected data.h. Seek and provide information to help companies determine their position in the marketplace.
I. Measure the effectiveness of marketing, BD initiatives, and communications programs and strategies.
3. CUSTOMER RELATIONSHIP MANAGEMENT:
a. Communicating with clients to understand and document the business objectives. Responding to customer queries in time
b. Advising clients/senior management on how to best use research findings.
4. INTERPERSONAL ROLE:
a. Collaborating with marketing professionals, statisticians, pollsters, and other professionals.) while conducting researches.
b. Team player
5. Soft Skills:
a. Analytical Skills
b. Excellent communication skills