1. Work on Facebook, LinkedIn, Twitter, and similar platform: Identify potential target on various social/digital media platform, develop strategies, implement and execute a plan to achieve required results (reach, members, connections, followers, etc.), run paid campaigns on social media, ability to advise on social media technologies and data-driven insights, Drive to promote innovation in the social space and to sell ideas.
2. Content development:
Develop info-graphics, audio-visual content require to post on various social/digital marketing platform, review existing content and modify to suit the requirement, sub-editing/proofreading skills, and ability to work to a style and brand guide
3. Website:
Work on keywords, SEO, SEM for getting website traffic through organic and inorganic way, increase repeat visitors on website engagement, regularly post blogs on the website, handle website-related SEO part independently
Expert with Google Analytics, and should have the working knowledge of Google Tag Manager and other 3rd party implementation, Ad-Fraud management tools.
Understand well the On-Page and Off-Page SEO and compliment Digital Acquisition accordingly
Understand & be able to implement Email Marketing, Content Marketing & Social Media Marketing
4. Email campaigning:
Bulk mailing with the SMTP server, Develop content for email campaigning, run email campaigning successfully, drive traffic on the website through email campaigning
5. Whatsapp Group:
Create a WhatsApp group and monitoring all groups for business purposes.