Media Planner
Job Description
• Understand business objectives of client & suggest media strategies to meet them.
• Accountable for media planning and maintaining accuracy, consistent margins and quality campaign delivery. (Print, TV, Radio, OOH, Digital, Cinema)
• Media analysis, competitor tracking, TG profiling & market prioritization.
• Ability to communicate clearly both written and spoken English.
• Manage post campaign deliverable and objectives.
• Working with Ad Operations team to ensure campaign delivery.
• Monitoring Campaign performance weekly in order to provide recommendations for campaign optimization to Ad Operations team.
Desired Candidate Profile
• Education: BMM, PG in media or any graduate from reputed institute
• Candidate should have experience of at least 3 years in media planning (not Media operation) and should be from media agency only.
• He/ she should also have:
• Mandatory Software Experience on: IRS, ADEX, TAM (Media Express & MAP), Media Ware
• Candidate with expertise in TV & Print as a forte will be proffered.