conducting research and analyzing data to identify and define audiences
devising and presenting ideas and strategies
promotional activities
compiling and distributing financial and statistical information
writing and proofreading creative copy
maintaining websites and looking at data analytics
organizing events and product exhibitions
updating databases and using a customer relationship management (CRM) system
coordinating internal marketing and an organisation’s culture
monitoring performance
The role will typically also involve a great deal of digital and online marketing work, as employers will typically operate a website and social media accounts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising. As such having a familiarity with and knowledge of digital and online marketing methods is beneficial.