· Execute Tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
· Track, report, and analyze website analytics and PPC initiatives and campaigns.
· Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
· Optimize copy and landing pages for search engine marketing.
· Perform ongoing keyword discovery, expansion and optimization.
· Research and implement search engine optimization recommendations.
· Research and analyze competitor advertising links.
· Develop and implement link building strategy.
· Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
· Work with editorial and marketing teams to drive SEO in content creation and content programming.
· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
· Proven SEO experience
· Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
· Solid understanding of performance marketing, conversion, and online customer acquisition
· In-depth experience with website analytics tools (Google Analytics, Net Insight, Web Trends)
· Experience with bid management tools (e.g., Click Equations, Marin, Search Ignite)
· Experience with A/B and multivariate experiments
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· Knowledge of ranking factors and search engine algorithms
· Up-to-date with the latest trends and best practices in SEO and SEM.
Contact- Adarsh Shukla
+919984884999