o To implement Sales Policy & Strategy through marketing team & after sales marketing team (ASM). o To carry out analysis of marketing inquiries / leads received from various sources. o To evaluate & approve costing & estimation. o Own and monitor top and bottom line, sales pipeline, and inventory of Ex-stock products ( Heat Exchangers / Pressure vesseles / Process Equipment - ANFDs / RVPDs/ Filters/ Dryers/ Reactors other capital goods etc.) o To Market Company's Products & Solutions. o Expand Ex-stock series to more variations and products. o Execute the sales cycle for ex-stock. o Launch Ex-stock after market test through channel model / with new sales medium o Identify new customers in small to medium scale industries o To implement marketing policy. o Execute the sales cycle for ex-stock. o Increase actual sales of Ex-stock (Process Equipment Filters / Dryers) in different region o Improve or continuously update Ex-stock product line features by incorporating customer voice/feedback, market price of the future. o Design go-to market strategy and incentivize channel partners to go after right market segments, competitors, and close particular volume of the business o To execute timely payment collection in line with agreed sales payment terms. o Develop pricing strategies as per the Business objective and customer satisfaction o To carry out review & monitor job progress in line with committed delivery to customer. o Review & monitor staff productivity to ensure optimum performance o Motivating, retention and career growth of the team o To collect customers feedback on products / company's performance & to represent to management results of the same.