Sales Online Marketing B2C Promotional Campaigns B2B Web Analytics Retail Content Strategy Marketing Campaigns Strategy Development Retail Business Ecommerce
Experience
10 to 20 Years
Industry
Retailing / Malls / Supermarts / Stores
Functional Area
Top Management
Job Description
1. The Head of eCommerce is responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies 2. Serve as a liaison and primary point of contact within the eCommerce organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives 3. Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns 4. Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing 5. Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners 6. Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects 7. Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions Proven leadership of large eCommerce projects Experience with B2C or B2B eCommerce depending on your focus 8. Extensive knowledge of e-commerce technology and sophisticated analytics 9. Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability 10. Provide expertise on current eCommerce industry best practices. Consult on cross-functional projects to ensure eCommerce principles are incorporated 11. Identify new areas of eCommerce opportunity beyond current organizational thinking 12. Outstanding analytical skills, strong experience interpreting test results & drawing conclusions 13. Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives