Executive/ Sr.Executive/ Team Lead - Media Relations & Content Writing

Job Description:-

• General
  liaison between regional /global management and local team
• Tracks,
  monitors and reports on weekly progress across all team functions
• Identify
  top 20 TV, Media, Newspaper, et al for each event
• Co-ordinate
  with Creative team and Content team for event collateral including
  brochures, handouts, interactive community portals and other ad-hoc
  creative materials to meet various event production schedules.
• Understand
  and implement event marketing plans for each with clear and concise goals
  and objectives.
  Team Work with Global & local Corp. Comm. to develop partnership with
  govt, associations, trade groups, etc.
• Support
  articles, Media Partnership, ad swaps, promotion, banquets, etc.
• Leverage
  standardized global templates, schedules and product plans to structure
  and manage events.
• Develop
  PR pre and post event with names, and SEO
• Responsible
  to develop marketing strategy utilizing techniques in the field including
  marketing collateral, social media, e-mail marketing etc.;
• Responsible
  for handling & updating social media
• %
  year-over-year increase in global events attendee revenue, award licensing
  revenue, and sponsorship revenue.
• % of
  penetration for new markets, contacts, leads-to-sales, audience reach,
  database development.