Digital Media Planner:

Role The Digital Planner/Buyer will be responsible for working with clients, agencies, sites/publishers and internal departments to plan, buy and traffic all digital media with a strong emphasis on B2B, local and national sites. Must have both search and display advertising experience. Individual has the ability to ingest research and data, boil it down to relevant insights, plan the media and then clearly and succinctly communicate the plan to individuals internally and externally. Utilize experienc Department Search Engine Marketing, India Qualification Bachelor's Degree required Reporting To Manager - SEM Responsibilities • Participates in development and management of effective integrated media plans and buys under the supervision of the Media Director
• Develops objectives, strategies, plans and presentations
• Creates and manages media partner RFP process
• Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation
• Executes all digital plans in DoubleClick (must be proficient in creating and assigning creative and Spotlight tag creation)
• Ensures account and creative team is apprised of changes to the placements by producing the Creative and Specs Worksheet
• Develops and executes paid search campaign recommendations and optimizations in Google Adwords
• Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
• Investigates and utilizes information from syndicated research sources
• Develops and fosters strong relationships with media partners
• Evaluates media opportunities and presents media plans and/or POV’s clearly in writing and orally
• Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance
• Handles all digital media billing using monthly tracking reports and invoice reconciliation in SBMS/Strata.
• Performs other duties and projects as assigned
Knowledge & Skills:
• Excellent understanding of online media planning, implementation and optimizations
• Is passionate and articulate and can craft a compelling case/recommendation and present it to a client
• Understands how digital fits in the overall client marketing/media strategy
• Strong analytical skills and ability to relate results to client business objectives, providing a basis for measurement of the digital activities
• Experience in using standard online media research and planning tools (e.g., Nielsen NetRatings, DoubleClick, etc)
• Exceptional organizational and communication skills to work closely with and build relationships with account, creative,
PR/SMM teams. Works well in a team structure.
• Ability to work with modest media budgets
• Passion for the digital space from gaming, mobile, social networking, niche and B2B sites, online video, and everything in between
Competencies
 1) Strong mathematical abilities required
2) Detail oriented and proficient at managing projects and able to multi task, organize, prioritize and structure workload
3) Experience using DoubleClick, ComScore, Nielsen NetRatings, Google Analytics and other media tools
4) Highly proficient in Microsoft Office (Outlook, Excel, Powerpoint)
5)Strong interpersonal, verbal and written skills as well as proven ability to develop well written documents and presentations
6) Experience directly managing a staff of one or more preferred