DIGITAL MARKETING/SEO/SEM/ (FEMALE)

DIGITAL MARKETING/SEO/SEM/
About Company :
It was initiated by a Team which Includes IIT-B alumni,NIT-W alumni,CA & MBA. They are working into education management system. Main motto of the company is to transform the management of Educational institutes into e-Administration, digital management & paperless work culture with the help of latest technology, with its software module is providing the features which helps in Campus Automation.
Location : Mumbai
Experience : 1 – 3 Years
Function : Content development
Job Description :
As a DIGITAL MARKETING candidate a person should have to pursue following Responsibilities :
Create SMM campaign strategies on Facebook and Twitter.
Work on on-page and off-page SEO process
Submissions of process & Keyword research
Create SEO Strategies
Work on SEM strategies to make it more interactive and optimized
Work on Analytics’ strategy in a manner to provide maximum benefit to the comapny
Work on generating the keywords for SEO and SEM campaign and strategy
Manage bidding strategies
Creation of new strategies of SEO & SEM
Work on Re-marketing campaigns in SEM
App Store Optimization (ASO)
Local SEO.
· Blogging & creative writing
· Ability to administer email campaigns for websites
· Skill in SEO campaigns & using Google Analytics, Google Webmasters
· Literate about Wordpress
· Well versed with the elements of social media marketing & monitoring
Search Engine Optimization (SEO)
· Understanding the project and performing the website audit
· Researching keywords related to the products and services
· Providing on page recommendations & performing off page activities
· Setting up Google Analytics and Google Webmasters for monitoring traffic and analysis.
· Generating ranking and traffic report on monthly/bi-monthly basis
· Influencer & bloggers research and outreach
· Reaching out to digital marketing agencies for link exchange programs
· Blog writing and marketing
· Publishing and SEO optimizing blogs on Wordpress
· Giving recommendations for improving website traffic and rankings
· Carrying out website SEO audits for comprehensive pitches
· Developing and monitoring SEO strategies and campaigns
· Mobile optimization
· Performing a detailed competitor analysis
· Understanding client’s requirements and planning strategies to accomplish them
· Team coordination and support during deadlines
· Staying up-to-date with the changing Google algorithms and search engine trends
Attending client meetings for getting a better grip of their requirements
Social Media Marketing (SMM)
· Creation & optimization of various social media platforms such as Facebook, Twitter, Pinterest, LinkedIn, Flicker, YouTube and Google+
Creation & management of social media campaigns
SEM/PPC/Advertising - Search & Display - Google Adwords:
Scope and Budget Analysis
Market Research
Audience Research
In-Depth Keywords Research
Create new ads (Ads, Ad Groups and Keywords/Landing pages)
Adding effective keywords
Manage & Optimization Client Campaigns via MCC
Proper Setup of conversion/call tracking/event tracking
Landing Page Optimization
A/B Testing
Conversion Optimization
Qualification : Relevant Qualification
Working Days : 6 Days a Week (10:00 AM to 7:00 PM)
Job Nature : Full Time