Digital marketing Specialist

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns 
Track, report, and analyze website analytics and PPC initiatives and campaigns 
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. 
Optimize copy and landing pages for search engine marketing 
Perform ongoing keyword discovery, expansion and optimization 
Research and implement search engine optimization recommendations 
Research and analyze competitor advertising links 
Develop and implement link building strategy 
Work with the development team to ensure SEO best practices are properly implemented on newly developed code 
Work with editorial and marketing teams to drive SEO in content creation and content programming 
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.