Digital Marketing Specialist

Melissa Data Corporation

Profile: Since 1985, Melissa Data Corp has been a leading provider of data quality and data management solutions. Based out of Rancho Santa Margarita, California in the United States, Melissa has offices near Portland, Seattle, Raleigh, Dallas, and Boston in the United States as well as international offices in Berlin, Sydney, London, and Bangalore. More than 10,000 companies rely on Melissa to gain and maintain a single, accurate and trusted view of critical information assets

Work Culture:Melissa is looking for a talented Digital Marketing Specialist to join our growing team. Our work environment is fun and casual, and our compensation is very competitive. Talent, creativity, and the ability to work as a team player is a must for this position.

Website:www.melissa.com

Point of Contact for Profiles / Email ID:Kavitha –Kavitha.n@multirecruit.com -7022267700

Number of positions Open: 1

Profiles from other locations: Nil

Is this position new or replacement: New

How long is this position open: 30 Days

Functional Area:Marketing

Keywords:Digital Marketing, internet marketing, online marketing, SEO, Social Media, Email Marketing, Digital Marketing Trainer, digital marketing training manager, internet marketing trainer, online marketing trainer.

Job Title / Designation: Digital Marketing Specialist

Job Description:The Digital Marketing Specialist will be a primary part of the marketing team. The ideal candidate will be able to assist in the creation of promotions and campaigns while utilizing SEO best practices, and have the ability to measure the progress and results for each campaign to provide in-depth and actionable insight for change and improvement.

Key Functions & Roles of the Candidate:

These essential functions include, but are not limited to the following:

- Develop and implement effective SEO strategies that drive traffic and improve conversion rates

- Perform keyword analysis to find opportunities and profitable keywords

- Perform website audits and provide on-page and technical feedback

- Compile and present detailed SEO performance reports

- Consult with web designers (internal) to improve the navigation of the sites to enhance their search engine rankings

- Assist in A/B execution and testing analysis

- Utilize Google Analytics and other tools to monitor and enhance internal and external search engine performance for campaigns

Mandatory Skills Set:

· Experience with Adobe Creative Suite, Adobe Acrobat, Excel and Word

· Experience with online marketing, including SEO/SEM and the ability to improve ROI

· Digital and Print experience

· Ability to work independently and be a team player

· Strong background and understanding of web analytics

Good to have:Web Design experience with Adobe Creative Suite and HTML.

Minimum/Maximum/ Work Experience Required:3 years to 5 years of experience in SEO and web/print design/development.

Annual CTC:5Lakhs

Location(s) of Job:Bangalore

Minimum Education Requirements: College Degree with SEO/Marketing certification

No of rounds of Interviews:two rounds

Work Timings / Working Days:9 am to 5:30 pm IST/Monday to Friday

Travel & Allowance: Nil

Relocation & Reimbursement:Will be considered for right candidate