Digital Marketing Manager

Job Title / Designation: Digital Marketing Manager

Job Description:

• Managing all online marketing activities by utilizing techniques including retargeting, social advertising, SEM, SEO, PPC and web analytics.
• Overseeing the social media strategy for the company and managing the online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content and conversion of the company website.
• Evaluating customer research, market conditions and competitor data.

Key Functions & Roles of the Candidate:

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels.

Specific Skill Set: Online Marketing, SEO, Digital Marketing, SMO, SEM, PPC, Google Analytics, Web Analytics etc.

Minimum/Maximum/ Work Experience Required:Minimum 2 Years and Above.

Number of Vacancies:  1  

Annual CTC: upto 5 lacs

Location(s) of Job: Bangalore

Minimum Education Requirements:  Graduation

No of rounds of Interviews: 2

Travel & Allowance: NA

Languages: English

Relocation & Reimbursement: NA

Any other skill set: N/A