Digital Marketing Executive

Urgent Opening at Noida Location for upcoming Industry in Education.
Job Discription:
Formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• should know to effectively apply SMO techniques
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up- to-date
• Maintain partnerships with media agencies and vendors
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Graduate in marketing or relevant field
• Strategize and implement paid media (ads) plans for company including social media ads (across Facebook/Instagram, Twitter, LinkedIn), Search Engine Ads (Search & Display ads across GSN and GDN)
• Create and optimise media ads across all platforms
• Constantly monitor and analyse campaign performance to take data driven decisions
• Perform competitor research for strategizing and planning paid media campaigns
• Perform keywords research for paid search campaigns
• Develop content for paid search campaigns
• Perform digital marketing consultation and strategy functions with internal clients
• Provide paid media education to business units and industry groups
• Develop custom reporting and analysis for paid media campaigns
• Create email marketing campaigns to promote products or services
• Ensure marketing message is conveyed clearly and delivered properly to prospects
• Ensure messages are sent in proper form and template
• Proofread emails for clarity, grammar, and spelling
• Develop a personalization strategy
• Include specific graphics, incentives, and detailed descriptions
• Review messages for brevity
• Send messages to those who have opted in for messages
• Ensure messages are mobile-friendly
• Create database of emails for lead generation
• Follow up on interested respondents
• Purge non-deliverable email addresses and opt-outs
• Include persuasive call-to-actions in advertisements and promotions
• Design and write press releases
• Track and analyze direct and interactive marketing campaigns
• Use statistical analysis and reports to create campaigns
• Coordinate and monitor the maintenance, integrity, and security of several databases
• Must have Sound knowledge on tech writing & making digital SEO optimize content
• Must have knowledge in Web/SEO/Blog Writing
• Having client reporting experience is a big plus
• Experience of planning and executing paid campaigns
• Able to build and maintain long lasting relationships with schools/colleges/institutes
• Exceptional written, verbal & presentation skills
• Self-motivated, with high energy and an engaging level of enthusiasm
• Able to perform basic calculations and mathematical figures
• Ability to work individually and as part of a team
• High level of integrity and work ethic