Digital Marketeer

Digital Marketing Specialist
Digital marketer will be responsible for the company’s Social Media marketing, Email marketing, online PR,
online advertising and Pay Per Click campaigns. Person will be accountable for monitoring the brand’s online
position, submitting consumer research insights and doing social media quotient analysis. The expectation of role
output increased statistics of online users interaction, better SEO rankings and higher and quicker reach across a
large targeted audience
Key Requirements:
2-3 years of relevant experience in digital marketing from a start up work background
Plan and execute all web, SEO/SEM, marketing database, email, social media, affiliates and
display advertising campaigns
Should have good knowledge of SEO, SMM, Google Ad words, etc
Collaborate with internal teams to create landing pages and optimize user experience
Responsibilities
Manage Social media Campaigns on FB, Instagram, Pinterest, Snapchat, Youtube
Create campaign strategy basis business requirements
Should understand various targeting parameters of these media
Should be able to measure campaign performance and recommend relevant improvements in the
creative campaigns and even the product
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Should recommend an ideal social media calendar for the brand
Should have understanding of conversion strategies of audience to fans and fans to customers
Manage efforts in building online reviews and reputation. Monitor online reviews and respond to
each review.
Analyze key metrics and tweak strategy as needed.
Compile reports for management showing results (ROI).
Monitor trends in social media tools, applications, channels, design and strategy.
Implement ongoing education to remain highly effective.
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.
Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.