Monitor Budget variations and take corrective action Define Practices & Processes Collate and report information on Market Performance, Knowledge, and Share of market Strategy on Sources: Diversity, Deepening of relationship. Sources: Employer, Builder, Broker, Chartered Accountant, Architects, Contractors Strategy on segments: Self Employed Professional and Non Professional, Employed, Rent Discounting Market, Non Residential Premises, Home Equity Loans Audit and monitor team size Ensures cross sales Point of escalation for Sales support manager/TM