Content Developer

We are  looking for an awesome writer, storyteller, editor, and content curator   ,  who can deliver rich, brand-building content to support our products, services, and thought leadership initiatives.   DMAasia Content Marketing Council  is formed by industry professionals from   Linkedin, Ogilvy, DBS, Mahindra, Microsoft, Urja  being few of its first executive committee members.

We are looking for someone to assimilate, create or curate "content" for the council and spearheading the work around content for the Content Marketing Council - website by taking interviews, writing blog posts, conducting surveys, preparing case studies and ensuring deployment, delivery and dissemination of content.

We're on the hunt for a wordsmith who can craft focused messaging intended for a global audience, and bring wittiness to social media campaigns, creativity to product descriptions, and conviction to case studies, blog posts, press releases, and white papers. We want someone whose writing style mixes editorial efficiency with a flair for inspiring and motivating customer action.

Primary Responsibilities:

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  Strategy & Ops

  
  
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  Prepare an overall content strategy, editorial & events calendar for the council

  
  
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  Manage the working of the council meets, keep minutes and track actions.

  
  

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  Curation: 

  
  
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  Website : Conceptualising and writing blogs, forum posts, slide sharing, file sharing and article on relevant themes   for the CMC website.

  
  
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  Conferences : Curate conferences, prepare agenda, identify speakers, onboarding and conducting.

  
  
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  Education Programs : Identify partners, collaborate to roll out education programs like live Masterclasses, seminars and self paced web learning around content Marketing.

  
  
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  EDM : Writes and edits promotional copy, emails, website, and other materials.

  
  
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  Recognition : Curate a monthly recognition platform and an annual awards program.

  
  
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  Networking Forums : Deliver agenda topics for the periodic Influencer Dinners and Council meets.

  
  
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  Reporting :

  
  
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  Report and write news stories describing the background and details of events attended.

  
  
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  Regularly Interview industry leaders on relevant topics around content Marketing nd publish videos and articles.

  
  
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  Content : 

  
  
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  Writes and edits copy for inbound marketing purposes (case studies, blog posts, white papers, emails, and newsletters), as well as communications about company  events, industry news, etc.for the content marketing Council.

  
  
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  Write compelling marketing content to generate leads and engage audience through blog posts and drive attendance at events / traffic at website.

  
  
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  Writing articles, blog posts, press releases, descriptions, page titles etc. Verify content accuracy, insuring it meets the required standards.

  
  
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  Prepare for Infographics & Social Media Platforms (Linkedin, Facebook, Twitter, etc.) and work with design, creative and digital agencies for execution.

  
  
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  Draft communications of various kinds such as Letters, proposals to high dignitaries, Notifications, Press releases, Circulars, Advertisements, invitations etc.

  
  
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  Research 

  
  
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  Analyze background information related to stories in order to be able to provide complete and accurate information.

  
  
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  Undertake direct primary research to identify trends and create surveys on a periodic basis.

  
  
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  Oversee

  
  
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  Managing Google Ad-words, Facebook Ads Accounts. Refining the Keywords, managing the Ad groups.

  
  
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  Tracking content that is published to site.

  
  
• Tag site content with keywords and other metadata.