Business Associate (SEO / SEM)

Research, create, set up and monitor search engine accounts as per guidelines set by account leads for achieving preset targets.
Selection of keyword list for optimal search campaign performance.
Analyze account performance on different platforms and identify the deviations from set performance targets and suggest plausible remedies
Generate daily/weekly/monthly reports per client requirements
Suggest corrective measures for observed deviations
Audit Accounts to check adherence to established guidelines
Follow processes defined to minimize quality lapses
Provide regular inputs to Account lead to help track achievement of Operational plan objectives.
Desired Skills:
Analytical ability, Presentation skills
MS Excel skills
Expertise in using keyword tools
Creativity to generate un-obvious keywords
Proficiency in using Google ad-words, MSN ad centre.
Up-to-date with latest in PPC (Pay-per-click),SEO (search engine optimization),SMM,SEMA