Description
Job purpose : To ensure achievement of sales volumes, market share and profitability targets as budgeted.
Key responsibilities :
Sales :
- To monitor the sales on day to day basis
- Ensuing Product Mix in the sales
- Ensuring cheque along with Permits
- Monitoring Competitors activity in Market
- Monitoring effective use of POP materials along with Co's products prominently displayed at all Retail shops.
- Working with Field Force in Market
- Provide effective customer service
Outstanding :
- Control on outstanding
- Ensuring timely payment from Distributors/Govt Agencies, as per the stipulated time given to them.
- Control of Branch Imprest
- Control on journey plan for the Field Force in order to reduce expenditure while covering the maximum territory.
Promotional Activities :
- Monitoring Schemes in Retail Trade And Distributors.
- Monitoring and implementing successfully promotional activities from time to time
- Monitor and report competitor activity
Co-ordination With
Breweries
Excise :
- To co-ordinate with
Brewery
on day to day basis in terms of getting the right Product Mix, Dispatch of goods to respective towns/distributors
- Monitoring of EVC's / - C- Forms
- Collecting data from Excise pertaining to competition
- Collecting information regarding Excise Rules and passing the same to Distributors/
Brewery
H.O.
Subordinate Development :
- To give on-the - job training to subordinates
- To identify training programs for self
Budget responsibilities : As per Budget
Number of direct reports : Based on territory
Business context :
Reports to : General sales Manager
Structure or context : Regional Sales Manager
Measures to success :
- To achieve the sales target on day to day basis
- Ensuring Product Mix in the sales and cheque along with Permits
- Report Competitors activity in Market and use of POP materials along with Co's products prominently displayed at all Retail Shops
- Provide effective customer service
- Ensuring timely payment from Distributors/Govt Agencies, as per the stipulated time given to them.
- Implementation of Schemes in retail trade and distributors and successfully promotional activities from time to time
- Co-ordination with the State Head on day to day basis in terms of getting the right Product Mix, Dispatch of goods to respective towns/distributors
- Collecting data from Excise pertaining to competition, Excise Rules and passing the same to Distributors/
Brewery
H.O.