Through the application of fresh and inventive visual work Reviewing the work of designers and providing direction and feedback Taking ownership of the visual elements of creative work for new business pitches Uncovering new ways to incorporate emerging and new media formats into campaigns. Key Skills a broad understanding of marketing design and layout the ability to generate a reliable supply of original ideas and visual concepts the confidence to explain and support your thinking, both internally and externally a flexible approach and willingness to adapt ideas to the needs of clients a passion for advertising and commercial art a keen eye for visual details and accuracy the resilience to perform under pressure and deliver high-quality work to tight deadlines. a good awareness of digital media and evolving online platforms an innovative approach to the media and the ways in which advertising is carried